Felicia launches Verdipiù
FELICIA LAUNCHES VERDIPIÙ, THE ORIGINAL RECIPE THAT REVOLUTIONISES THE CONCEPT OF PASTA AND TURNS IT INTO A COMPLETE, HEALTHY AND TASTY MEAL.
A 100% concentrated natural wellbeing, a nutritious dish based on pulses and vegetables.
Verdipiù is Felicia's latest innovation, a speciality that combines the beneficial properties of pulses and vegetables in a sophisticated way. An absolute novelty on the Italian market, it is an organic, vegan and naturally gluten free line with the true and authentic taste of fresh vegetables. Good, easy and quick to prepare, with multiple nutritional properties, Verdipiù is the result of research and studies that confirm Andriani's innovative approach and its ability to introduce new, healthy, sustainable products on the market, in line with new consumer needs. Gravina in Puglia, 8 April 2019 - Felicia, a brand of Andriani SpA, a leading company in the Innovation food industry and specialising in the production of gluten-free and organic pasta, launches Verdipiù, an absolute novelty on the Italian market, giving new life and a new shape to vegetables.
Verdipiù is a new way of eating pulses and vegetables. A concentrate of wellbeing, tasty and nutritious, easy and quick to prepare, with 100% natural, simple and organic ingredients that meet the new consumer trends and the growing demand for healthy, good and natural food. It is in line with the topics of wellbeing and sustainability, as shown by the Coop Nomisma survey which was carried out at the end of 2018 and by the consumption forecasts included in the 2018 Coop Report which depict a population oriented mainly towards the consumption of fruit, vegetables and pulses, preferably organic. Two recipes with valuable organoleptic properties that are health allies: organic sedani rigati with yellow lentils and pumpkin and organic red lentils and beetroot caserecce.
The unusual combination of pulses and vegetables makes Verdipiù a complete food that guarantees a correct intake of essential nutrients for a good psycho-physical balance: proteins to maintain muscle mass, potassium, fibre to aid intestinal transit, vitamins and minerals such as iron, phosphorus, manganese and zinc. The high percentages of pumpkin and beetroot give Verdipiù all the flavour of fresh vegetables, so much so that this pasta is good as it is, to be enjoyed with just a little bit of extra virgin olive oil and Parmesan cheese,
Ready in 5 minutes, Verdipiù is also a practical solution for quickly preparing a rich and balanced dish. This new product is particularly suitable for those who prefer a varied, tasty and healthy diet and for all those who care about a balanced and environmentally friendly lifestyle. Verdipiù is also the ideal food for sportsmen and women and for children who do not usually like to eat vegetables and pulses as they are.
Starting from 4 April, Verdipiù will be available in 7 oz packets in the main large-scale retail chains and specialist shops at a price of around € 4.90 (just under € 2.50 per meal).
